15 Apr Mobilegeddon: SEO Tips To Help You Survive Google’s Upcoming Big Update
Ever since mobile computing usage on the internet finally exceeded that of the desktop in the early part of last year, businesses of all types with a presence on the internet have finally come to realise just how important a mobile-friendly version of their website can be. This point was driven home even further with the announcement by Google on February 26th, of an impending update that would base much of their mobile search results on how friendly the site is to mobile users. This update, dubbed by the webosphere as “Mobilegeddon,” is slated to be one of the most significant updates in search engine history.
What Will the Update Include?
One of the most important changes to mobile search results that this update will cause is the potential demotion in ranking based on how friendly your site is to mobile users. This means that if you have never taken the step of optimising your site’s content for mobile users, you could potentially lose the high ranking you have worked so hard to achieve.
The primary factors that will decide how your site is ranked in mobile search results come April 21, the slated date for the update’s release, are as follows:
- Website content text is too small to read on a mobile device.
- Links to content on your site, as well as to other places of the internet, are placed too closely together.
- No set parameters on the mobile view port
- Website content exceeds the width of the page.
A more in-depth list can be found here, containing virtually every action that could cause you potential trouble, as well as how to fix them.
Another important result of this update is the addition, by Google, of a small line of text below your link on search engine pages. If your site is optimised correctly, this text will read “Mobile-friendly,” thus signaling to prospective visitors that their experience on a mobile device would be top notch.
What Can I Do?
As this type of update has been predicted by Google and industry professionals for years now, not to mention the fact that mobile usage has grown by leaps and bounds with each quarter, you should have already begun addressing the need for a mobile-friendly presence. However, if you have not had the opportunity to do so as of yet, don’t fret! There is still time to implement a few simple steps that will lessen, perhaps even eliminate, the impact of the update on your site.
The first step is to firmly identify what problems your website will run into in regards to its ranking on Google. The hands-down best way to do this is with Google’s official Mobile-Friendly Test. All you need to do is type in your website’s URL and Google will analyse your site for mobile efficacy. If your site is up to snuff, Google will present you with a “Awesome! This page is mobile-friendly” message at the top of the page. If your site does have problems, these will be listed along with a message outlined in red stating “Not mobile friendly.”
Once you have identified which areas need work, you can plan your strategy accordingly. Use Google Analytics to see which of your pages are visited the most and work on the ones with the highest traffic level. Google’s update will affect each individual page, so even if you have only have a couple of pages optimised, it should buy you the time to work on the remainder without penalty.
While Mobilegeddon is definitely an event that needs to be taken seriously by anyone who wishes to access the vast mobile-computing market, do not panic if you find your site coming up short in areas. With a few simple hours of research, planning and implementation, your site can remain an effective powerhouse perfect for mobile users.