SEO
SEO is the process of earning trust and ‘domain authority‘ within the search engines, so that your website can be found for your main keywords within the particular products or services you offer. This simply means that companies like Google rate your website as one that provides what people are looking for.
Here are just a few fun facts about SEO that your business should consider when adopting an SEO strategy:-
- 75% of users never scroll past the first page of search results.
- Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
- Page titles are the most important on-page element after content
- The top 5 search results get 75% of the clicks
- Companies that blog have 97% more inbound links (other reputable sites linking to them).
Why is SEO important?
If you own a website, search results matter. When your pages have higher rankings, more people can find you. The key to having high rankings is to have all of the elements that the search engine algorithms are looking for. To determine which website is ranked before another, there are a number of factors to consider. Google takes into account over 200 factors and it is important to have a website that follows the latest search engine algorithms in order for it to be found.
SEO Elements We look at
Website Audit
This will determine how your website is structured. For example, we will look at technical issues that are prohibiting your website from being found in the search engines.
Keyword Research
We will perform keyword research into your market to determine what content should be placed on your website to gain the most traffic
Competitor Benchmarking
We will look at 5 of your closest competitors, and find out what SEO elements are helping them rank well in the search engines.
Content & Social Media Audit
Is your content engaging? Does it have the appropriate key words for your target market? This is another element we will look at to ensure that you are making the most of your website to reach your audience.
On-Site Optimisation
On-site optimisation is one of the most important aspects of the first stages of an SEO project. We want to make sure that the metadesciptions, title tags, and overall content is relevant on each page in regards to what your business is offering. Having high quality on-site optimisation can have a significant impact to your search engine rankings alone.
Off-site Optimisation (link building)
In order for your website to gain domain authority within the search engines, we will increase the number of industry relevant websites linking to you via ethical methods, that won't damage your website's domain