Copywriting for web pages is simply the art of getting your website content optimised properly so that it’s attractive, effectively gets your message across to the audience and contains those all-important keywords in the right place and with the right frequency. It really is the most important aspects to consider when creating a website, yet it’s often the most overlooked. Many businesses feel that they know their industry more than anybody, and are able to portray the right message across to their customers. Unfortunately, this is not always the case and an experienced copywriter can really help you deliver those key messages in the right way.
For each of our website copywriting projects, we look at the following key elements:-
Google and other search engines value quality content above anything else so it’s absolutely crucial that you get it right. Content must be appealing for the reader but also contain keywords that rank well for specific search terms that people are looking for in search engines.
In recent years, search engines have become much more sophisticated, meaning that the fundamentals of solid copywriting are more important than ever. We ensure that all content is written in a way that has the necessary ‘calls to action’ and that the keywords are properly optimised for search engines – remember that ‘over-optimising’ can be a negative ranking factor, so we’re always wary of that too.
The Echo Marketing copywriting team is passionate about writing, and has a wide range of eclectic strengths. We have written engaging web content for a number of clients in various different industries – from popular online retailers, broadband providers to legal and medical websites, there hasn’t yet been a project that’s got the better of us.
Our copywriting packages are very flexible and competitively priced. We can tailor them specifically to your requirements and budget. We also offer an increased discount for websites that require large amounts of web-page copy.